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Jun 11 2014

Picture this: add a photo to your licensee information page

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The NCMB is now offering physician and physician assistant licensees the opportunity to add photographs to their licensee information pages on the Board’s website.

Licensee information pages provide comprehensive information about physicians and physician assistants with active North Carolina licenses. Certain information, such as current licensure status, information about professional education, postgraduate training, areas of practice and current hospital privileges (if applicable) is required under state law.

The Board also offers licensees the ability to include optional information on their information pages. Photographs are the newest optional category added to the licensee information page. Other types of optional content include practice website address, whether the licensee participates with Medicare and Medicaid insurance and whether new patients with this coverage are being accepted, the chance to state one’s “practice philosophy” and the ability to list non-English languages spoken by the licensee or by individuals working at the practice.

To upload a photo, licensees may login to their licensee information page and select General Information from the menu. Follow instructions to upload your photo. All pictures must be submitted electronically in accordance with the NCMB’s photo guidelines. The NCMB reserves the right not to post photographs that do not conform to its guidelines (see below).

The Board hopes licensees will take advantage of the latest opportunity to enhance their NCMB licensee information pages. LI pages are the most used feature on the NCMB’s website and are used by both current and prospective patients, as well as medical professionals and health care institutions.

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Photo submission guidelines
Photos submitted for inclusion on the licensee information page must comply with the following guidelines. The NCMB reserves the right not to post photographs that do not meet guidelines.

1. The photo should a color head shot (head, neck and shoulders in frame) that is in focus. The individual pictured should not be wearing sunglasses, a hat or any other item that obscures the face or alters his or her normal appearance.
2. The licensee should be the only individual in the photograph. The licensee should be looking straight ahead, with both eyes open and a natural facial expression.
3. The licensee should be in professional dress equivalent to his or her everyday attire for work in a clinical setting.
4. All photos must be submitted electronically in JPEG format and should not exceed 2 MB in size.
5. The photo should be recent and representative of the licensee’s current appearance and should be replaced regularly (e.g. biannually or whenever physical appearance changes materially).

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